Theory Year of the Rooster
To celebrate the Year of the Rooster, we designed and produced custom red roosters and golden hens for Theory store windows in Hong Kong, Shanghai, and Beijing. We crafted over 170 birds out of paper and wood by hand in our Brooklyn studio.
Client: Theory
Rollout to 4 stores in Hong Kong, Shanghai, and Beijing
Concept + Design
Prototyping
Bespoke Fabrication
Production Management
